Joy Division - Disorder

Joy Division - Disorder
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Monday, 27 December 2010

Group Production Companies

"New Transmission Records are a UK Independent Record Label that operate in Ilkley, West Yorkshire. Forming in 2011, they are attempting to revert back to the ideals of Factory Records and Tony Wilson and bring new life to the industry. The company consists of three founding members: Callum Moreman, Jonny Hughes and Joel Colborne.

They specify on everything Joy Division. Late July will see the release of their first official album; Joy Division's "The Singles". From then onwards, the sky is the limit."

Our record company are an indie formed specifically for releasing Joy Division's work. This is something very often seen with bigger artists that essentially have their own labels, often attached to a major. When creating our company will thought deeply about the whole vibe that Factory Records had about them. Essentially we want this to carry on in our label.
The name "New Transmission" is a tribute to the classic Joy Division track "Transmission". The "new" part we feel shows how the label is very much about the future even though it's releases are from former bands. This about bringing Joy Division to a 2011 audience.
I created the logo on Photoshop, again with Factory Records in mind. Their logo is simplistic and based on their name, as is ours. The logo consists of a radio tower sending out signals. This links to the idea of distribution to a wider audience too. The imagery is very simplistic and stylised. The logo is in a modern, industrial serif font signifying the genre of music of the label. At the end of the day the logo should be something iconic and easily transferrable to releases. I created a few alternatives a long the way as shown here.

Limited Edition Graphics (or LE Graphics) are a subsidiary of parent company Limited Edition that coincidentally were behind Callum's 2010 debut Not A Chance. Many big companies now converge their interests over different media, and this was essentially our thinking behind this. Importantly it also shows that our small indie company has major backing.
The logo was again made on Adobe Photoshop. I stuck to the essential use of gold on the lettering but added a white border to really emphasise the logo. Again the design was kept simple, but this helps it stand out. We feel this logo really shows a sense of class about the company, anchored by both the serif font and name itself. Reducing the parent company to simply initials is again a common technique, most probably because it makes the name catchier, and logos are all about grabbing the consumer's eye quickly.

1 comment:

  1. you need to be getting this fully up to date NOW

    and...having raised this in class, and on the blog, it seems your blog is still demanding word verification, so will receive zero further feedback until this is sorted!