Joy Division - Disorder

Joy Division - Disorder
THE BRIEF:
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)



Friday 10 December 2010

NEW SONG SELECTION

Joy Division - Disorder

We were keen to work on a Joy Division song because they struck us a band who were interesting, iconic and well... good.
 Our initial ideas for song choices were the songs "She Lost Control", "Disorder" and "New Dawn Fades". In contrast to last time, we decided to come up with a strong concept and idea first, and only then attribute that idea to a song. A concept doesn't always have to link directly to the lyrics, so it meant we could work that way round. Our key influence for the concept was music video director Anton Corbijn.

After considering factors such as song length, we decided upon using the song Disorder. Our basic idea was a narrative/concept video focusing on a character recovering from (probably) a drug addiction. Drug addictions are key points for creativity and abstract artistic films such as Fear and Loathing In Las Vegas, Requiem For A Dream and Trainspotting. The idea of "cold turkey" struck us an interesting one as it had more of an immediate impact on the audience. As mentioned earlier in the censorship blog, drugs would not be referenced in any clear-cut fashion, instead we would have to be much more subtle.

The video would feature our protagonists in different locations - confined ones and isolated ones. This would signify his changing moods in dealing with his addiction. Alongside this, we would intercut shots of our protagonist possibly walking along a bridge (or some sort of a journey) signifying the other events are going on in his mind. Our video would have non-linear narrative again showing an artistic side.

Our idea capsulates the drama and tension of Joy Division and especially Ian Curtis' vocals. We also plan to subtely signify links between our protagonist and Curtis, signifying his struggles before his tragic taking of his own life. If we did do this we would want it to be as accurate and respectable as possible as to not offend and/or upset anyone. More research will be needed so that our video fits perfectly alongside Joy Division's past efforts.

The song can be heard below:

1 comment:

  1. You're storing up a lot of work to go back through and fill in! This post is fundamental to the blog, so really does need to be detailed now, not some later stage

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