Joy Division - Disorder

Joy Division - Disorder
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Saturday, 22 January 2011

CM - Where might our advertisement appear?

Although my advertisements won't actually be placed into a magazine, it would be good for us to understand the economics of placing the advert in a magazine or in magazines and at having reasoning behind playing them in specific magazines.

From previous advertisements posts on what magazines my advert will go in and what my adverts are we now know that..

We want to put the adverts in;              

And that we have produced 3 adverts;
  • Full page (Glossy)
  • Two page (Glossy)
  • Half page (Glossy)

I will first work out how much it will cost to place all three adverts in a individual magazine.

To do this i created a table on Microsoft Excel which i compiled all the prices on and the graph automatically works out the rest. The sources for the prices are

NME advertising rates

Other magazine rates

So altogether to place one of each advert in each of the magazines it would cost New Transmission Records a staggering £143,881 pounds.

In relaility though we wouldn't place all the adverts into each magazine and by doing this we could save a lot of money.
First off FHM isn't a music video (as previously explained in the blog) but would be great magazine to advertise in to generate interest in the new album so we would only need a half page ad in this magazine, NME  Q are the main two magazines, Q appeals to our secondary audience which was old fans of the band while NME appeals to our primary audience which is the 15 - 34 which are a youth audience who we are reinventing JD too. So in both of these magazines we would put a double page spread.
Mojo is another magazine that some of our audience may read so we will put a full page advert in this magazine.

£45,242 is a much more reasonable price and saves us just under £100,000 while still generating the interest we wanted.

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