Joy Division - Disorder

Joy Division - Disorder
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Thursday, 20 January 2011

Ancillary Draft: Digipak

It is important that certain characteristics link our ancillary products to our main music video. The concept behind our first Digi-Pak does just that. 

We were inspired by the iconic image of Ian Curtis that is shown on Deborah Curtis' book "Touching From A Distance" as well as appearing on NME magazine's cover. We want our music video (and thus subsequent ancillary texts) to share characteristics with the Joy Division frontman.
This will be the image that most Joy Division fans think of when they picture Ian Curtis. Therefore if we could replicate and adapt the photography, it will be a method that instantly helps please Joy Division fans.

Like previously stated, our music video should link to other the ancillary texts. The key concepts of the video will be isolation and confinement, and therefore we should carry these across to the Digi-Pak. Also important will be the urban and rural landscapes, so again this featured on our first draft.
  The front cover is an image very similar to that of Curtis. It shows our central protagonist in Ian's position. We chose an urban background signifying confinement.
Though here we used a terraced house, we ideally want to use a council flat as the backdrop to provide anchorage to Ian Curtis' lifestyle.
Though he lived in a terrace when he was older, we feel a council flat more represents the Joy Division style. As well as holding aesthetic qualities.
 We chose to show the same image except taken from behind on the back cover. As a variation though, we changed what he was stood in front of to being (ideally anyway) a landscape, to contrast and show isolation. Again here, we didn't get the intended backdrop, but this wasn't essential as we are currently trying to find out whether the concept works. Personally we think it does.

No text features on the outside of our Digi-Pak. This is something we have seen on existing Joy Division digi-paks, so we felt it was something we should try. It also helps draw attention to the actual artwork. The tracklisting, company details etc. instead feature on the inside of the packaging. Also on the inside will be a background featuring images of Malham Cove, Council Flats, Ian Curtis and a brain.
Whereas the front on book focus on outer features, the inside focuses on his inner feelings and emotions (hence the brain).
The contours of the rocks will interlink with the form of the brain, so this will work well.We intend the brain to be hand drawn to link to the iconic cover of Joy Division's Unknown Pleasures which was created by Peter Saville. Also on the inside features lyrics handwritten on a drawing tablet. This is a technique very often seen in indie-releases, and it gives it a more personal quality.

The template for this rough draft was handmade. It has been successful in terms of helping us further visualise the final product, and feedback so far has been good. Our current idea is a bookfold digi-pak featuring a art booklet and CD sleeve inside.

1 comment:

  1. Its a judgement call, but I'd avoid any shot of smoking; books sold in a diff context, CD covers more likely to attract controversy as the anti-smoking atmosphere grows. Not a vital point tho!