Joy Division - Disorder

Joy Division - Disorder
THE BRIEF:
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)



Monday, 22 November 2010

Practice Pitch: Gary Numan - Cars

My idea for this video was a narrative about a taxi driver. The taxi driver picked up Gary Numan and his band as if to take them to their destination. When he releases who it is he has actually picked up, he tells them to play the song "Cars". When they politely decline, he locks the doors telling them they have to play the song. At first they play reluctantly before getting more into the performance. The taxi driver keeps interrupting Gary Numan's vocals, singing along himself. When Gary Numan continues to sing along, the rest of the band actually open the door and kick Gary out at the side of the highway. They continue to drive along with the taxi driver singing vocals, leaving Gary behind.

This idea puts a comedy twist on the iconic song. It plays with the line "I feel safest of all" as in fact they are not safe at all - least of all Gary. After later reflecting on my video idea, I noticed similarities with the Red Hot Chilli Pepper's video for "By The Way".

Gary Numan                                                            

Below is the actual video for the song, released in 1979.

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