Joy Division - Disorder

Joy Division - Disorder
THE BRIEF:
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)



Monday 11 October 2010

Practise Pitch: The Doors - People Are Strange

My idea for this music video was a man walking down a street centrally framed. He'd be wearing a suit and in his early thirties/late twenties. As he walked down the street, everyone he passed would be strange in appearance, and essentially mutilated. The twist of the video would be that the freaks would see him as the strange one, playing on the expectations of the audience through use of irony. Blue colour filters would be used to give it that twisted horror like feel, before the man eventually runs down an alley way trips and falls, lying face down in a puddle. We would then see a POV shot of silhouettes above him, pearing down at him offering help. As the lightning flashed, we would briefly see again they were mutilated and his face in horror. But continuing the earlier irony, it would be the freaks that ran away horrified by this "normal" man.


I had in mind the style of music video directors Michel Gondry and Spike Jonze when thinking of my idea. It is very much narrative based and links to the line "People are strange, when you're a stranger". As the man is different to the freaks and an outsider to their lives, to them he is the abnormal ones not them. Fine details from the lyrics such as "when you're alone" and the setting of the "rain" would also feature in the video.


Later when I researched further into the song, I found that the album it was taken from ("Strange Days") was considered psychadelic rock and very artistic. This would certainly fit with my idea for the song, as it is creative and plays with the audiences expectations. Obviously there are big links between this single and the album itself (it was the lead single and both mention being "strange"), and the album cover illustrates my idea perfectly.

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