Joy Division - Disorder

Joy Division - Disorder
A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1. a cover for its release as part of a digipak (CD/DVD package);
2. a magazine advertisement for the digipak (CD/DVD package).

Video Resolution.

For the maximum viewing of all of the videos, please watch at the highest resolution available. Thank you

Director - Jonny Hughes (JH)
Cinematographer - Callum Moreman (CM)
Director of Photography/Cast Member - Joel Colborne (JC)

Monday, 20 September 2010

Music Video Research

I have so far tried to research a wide range of genres and styles of music videos before I narrow down my own idea.

Guns N Roses - Paradise City

  • Performance video - from concert where they were supporting Aerosmith.
  • Black & white allows the video to be "timeless" and doesn't appear dated.
  • Emphasis on Axl and Slash (two main icons of the band and rock music in general)
  • No special effects - it's just the band being a band.
  • Build up to concert shown as well as the actual performance
  • Classic style video for rock genre.
Radiohead - Just

(Sorry for the poor quality. EMI blocked embedding on the official version)

  • Concept video, very smart
  • Band performance is secondary
  • Subtitles for dialogue
  • Strange/intelligent feel - similar to genre's attributes
  • Directed by art film director
  • Original (like the band)
  • Older audience? as older character's are generally seen

Depeche Mode - Enjoy The Silence

  • Concept video
  • Strange tone (similar to step into darker music that was taken by Depeche Mode)
  • No band performance - band are seen in a photoshoot style scene.
Thirty Seconds To Mars - Kings And Queens

  • Artistic qualities (singer Jared Leto is an actor having appeared in films such as Requiem for a Dream, Fight Club, Panic Room, American Psycho)
  • Perfomance/concept video
  • Includes many fans shown in positive eco-friendly stance. Fans are key to the sound of this album, with backing singing throughout many songs.
  • Sophisticated style - silhouettes
  • Big budget?
  • Older audience

Joy Division - Love Will Tear Us Apart

  • Low budget 
  • Performance essentially (strange elements are included though)
  • Very basic - similar to original indie sound
  • Setting is plain - working class appeal?

 Rusted Root - Send Me On My Way

  • Hippie style music video
  • Performance essentially
  • Very rural setting - links to hippie movement (in touch with nature)
  • Eccentric colours - again links to style and positivity
  • Nostalgia for those of us who watched Matilda as a child (or more recently Ice Age)

Guns N Roses - November Rain

  • Huge budget compared to earlier videos
  • Very OTT - can see how band has changed style
  • Narrative/performance
  • Very long song and video
  • Emphasis is still on Axl (and Slash) 
  • Stage performance - sound band were going for
  • Epic feel
  • Infamous Slash guitar solo outside chapel
  • Lighting of stage - dramatic

Michael Jackson - Thriller

  • Performance/narrative
  • Emphasis on Michael - looks directly into camera
  • Heavily themed - stage show esque
  • Big budget
  • Extended versions of video - cinematic style
  • Large use of costumes
  • Lighting and stage create this almost show link feel the video
I will continue to add to this research before specifically looking further into one genre.

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