Lady Gaga - Bad Romance
Pop/Dance/Techno/Trance
Target audience:
-Tweenagers & teenagers
-Young females but also boys. Male gaze.
- Appeals because of makeup and dressing up but also because of her crazy, eccentric, outrageous style. She's controversial and seen as a rebel of the industry.
- 15 to 34 years.
-Sex appeal
- Gays (the pink pound). Very camp style.
- She plays with her gender identity, and encourages rumours questioning hers.
Using body to sell records?
- Yes, as her costumes are revealing throughout. She also is sexually provocative towards one male in the video, lap dancing for him and whispering in his ear.
- But she is "forced" to do so in the storyline as she drinks some date-rape style substance. She's then stripped whilst she tries to cover up. This is possibly a criticism of the media and music industry.
- There are argument for both sides, and it can be seen that the music video plays with this idea. Perhaps depending on where you were feminist or post-feminist which change your view.
Intertextuality:
-Links to Madonna's "Vogue" video. The infamous connical bra is mimicked in this video.
- A Clockwork Orange style setup at beginning. It was a very controversial film, and Lady GaGa wishes to be seen this way.
Postmodernism and the destruction of identity.
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